MacaroniKID of the Capital Area
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      • Boo It Forward
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Audience Snapshot — at a glance

Website Pageviews (est.)
more than 219,000 / year
Website Sessions (est.)
more than 133,000 / year
Newsletter Sends
more than 969,000 / year
Estimated Opens
more than 455,000 / year
Facebook Views (28-day est. → annualized)
more than 13,269,000 / year
Combined Followers
more than 14,900
See full analytics Ask about availability
Numbers calculated based on statistics available 10/24/2025; all platforms are growing rapidly. Website & newsletter deliver our most consistent, measurable engagement; social is provided as added value.
Limited-Time Offer

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Secure your 2026 sponsorship placement today and get the rest of 2025 FREE !

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2026 Sponsorships - Macaroni KID Capital Region
2026 Sponsorships

Sponsor the Macaroni KID Capital Region

Keep our site free for families. Reach engaged parents every week. Choose a sponsor tier that matches your goals and budget.

Two regions: 150% of listed price All three regions: 175% of listed price Quarterly or monthly payment plans available One year term • Multi region expansion available
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Presenting Sponsor

$10,000 • One per region

Purpose. The face of the brand. Powering the entire Macaroni KID experience for local families all year long.

Placement Map

  • Leaderboard Ad. Full width banner above every page and every newsletter. Only one local slot exists.
  • Newsletter Intro Line. Weekly rotation keeps content fresh and preserves exclusivity. Week 1 - Presenting Sponsor. Week 3 - Calendar Sponsor. Weeks 2 and 4 - add on opportunities for seasonal advertisers.
  • Featured Article Zone. One of the two large homepage headline placements beneath the slider. Refreshed monthly with branded content or an advertorial.
  • Calendar Ad Block. Recurring entry pinned at the top of the daily event feed. Visible in every Today’s Events snapshot.
  • Newsletter Feature. One highlighted placement each month in the weekly curated section.
  • Event Presence. Presented by recognition at premium community events. BOO Buckets. Easter Egg Hunt. Additional annual activations as scheduled.
  • Print Collateral. Logo on seasonal rack cards, flyers, and pop ups.

Extras

  • Two dedicated e blasts annually
  • Modified Facebook Whitelisting. The brand may provide content for me to post with the brand added as a collaborator. This allows the brand to use my handle, making the ads appear more authentic and native to my feed rather than from the brand’s own page. Due to the type of account I have, I cannot grant direct posting permission, but I can use your verbatim copy or add my own humorous voice to your message. Modified whitelisted Facebook content will be marked with FTC appropriate hashtags or disclaimers. Up to one post per week provided by you.
  • First right of renewal for 2027
Inquire about Presenting

Inventory is limited. Availability confirmed upon signed agreement.

✉️

Newsletter Sponsor

$5,000 • One per region

Purpose. Own the inbox. Reach highly engaged local families through the most read family newsletter in the region.

Placement Map

  • 12 Month Sidebar Ad. Visible throughout newsletters and across the website. Spots auto rotate based on total ad volume. If fewer than ten ads are active, your ad appears continuously.
  • Subscriber Drivers. Recognition in Sign up for our free newsletter - brought to you by [Name] placements all year.
  • Monthly Feature. Brought to you by line one week per month on a rotating schedule.

Extras

  • One dedicated e blast annually
  • One post per month on Macaroni KID social channels (copy provided by sponsor)
Inquire about Newsletter
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Website Sponsor

$5,000 • One per region

Purpose. Stay front and center where parents discover what to do in the Capital Region.

Placement Map

  • Homepage Visibility. One of the nine smaller homepage article features just below headline content. Refreshed monthly with new sponsor content.
  • 12 Month Sidebar Ad. Runs site wide and in every newsletter for constant exposure.
  • Guide Feature. Exclusive 2026 sponsorship of 100 Indoor Places to Play, one of our highest traffic evergreen guides.

Extras

  • One dedicated e blast annually
  • One post per month on Macaroni KID social channels (copy provided by sponsor)
Inquire about Website
□

Calendar Sponsor

$5,000 • One per region

Purpose. Be the heartbeat behind the most used family events calendar in the region.

Placement Map

  • Daily Event Visibility. Permanent recurring event advertisement in the calendar feed every day.
  • Banner Placement. Branded banner in calendar driven roundups such as Egg Hunts, Trunk or Treats, and Summer Fairs.
  • Newsletter Credit. Shared brought to you by line once per month, Week 3 rotation.
  • Event Listings. Highlighted listings for the sponsor’s own events.

Extras

  • One dedicated e blast annually
  • One post per month on Macaroni KID social channels (copy provided by sponsor)
Inquire about Calendar
□

Community Fun Sponsor

$3,000 • Up to 3 per region

Purpose. Champion the community. Support the projects that make family fun possible for everyone.

Placement Map

  • Event Presence. Presented by recognition on key outreach projects including BOO Buckets and the Easter Egg Hunt.
  • Sidebar Ad. Full year visibility across site and newsletters.
  • Social Coverage. Tagging and recognition in social posts and recap articles.
  • Print Collateral. Inclusion on rack cards and seasonal pop ups.

Extras

  • One annual co hosted giveaway or interactive feature
  • One post per month on Macaroni KID social channels (copy provided by sponsor)
Inquire about Community Fun

Ready to sponsor family fun in the Capital Region?

Email [email protected] for availability and multi region pricing. We will hold spots for seven days with a signed agreement.

Premium guides such as the Summer Camp Guide and the Celebration or Birthday Party Guide are not included in sponsorship tiers. Ask about presenter opportunities during those campaigns.

Not looking for a full sponsorship?

Explore our 2025 Holiday Advertising Packages — flexible, affordable ways to reach engaged local families this season.

View Advertising Packages

“It takes a village. We’re building it.”​
  • Home
    • About
  • Contact
  • Partnering
    • Analytics
    • 2026 Macaroni KID Sponsorships
    • Partnerships (Subscriptions)
    • Current Season Packages
    • Premium Guides & Campaigns >
      • Boo It Forward
      • Summer Camp Guide
    • Event Promotion
    • Reviews and Barters
    • Free Ways to Partner with Macaroni KID