Macaroni KID Capital Region Partnership Booklet

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Section 2: Welcome Letter ▶

Dear Community Partner,

Welcome. I am so glad you are here.

If you are reading this booklet, it means you are a dreamer, a doer, a builder of family experiences. You are someone who believes in strengthening community, creating memories, and making life just a little more magical for the families of the Capital Region. And you are exactly the kind of business or organization I am honored to work alongside.

Macaroni KID is more than a newsletter, a website, or a list of events. It is a village. It is a lifeline for busy parents who want to make the most of their days off, their evenings, their holidays, and their precious weekends. It is where families discover their new favorite camp, their go to birthday place, the perfect preschool, or that local hidden gem they never knew existed.

And it is where your organization can shine.

As a mom of a big, loud, chaotic, and wonderfully curious family, I know firsthand how overwhelming it is to sift through the noise of the internet looking for something safe, engaging, affordable, or simply fun to do with kids. Macaroni KID exists to take that burden off families and connect them with the people - like you - who make childhood memorable.

This booklet outlines the many ways we can partner together. From high visibility sponsorships to collaborative storytelling, from premium guides to community events, every option is designed to meet families where they are and help your business grow within this vibrant, ever evolving parent community.

Whether you are a beloved local staple or a brand new adventure waiting to be discovered, there is a place for you here.

I cannot wait to build something amazing with you.

Wishing you Magical Macaroni Memories,
Rachael Benion
Publisher, Macaroni KID Harrisburg • Carlisle • Hershey

Section 2a: About Rachael ▶

Once upon a time, in a world that seemed to demand everything and more from a young girl with a sharp mind and a way with words, I found myself torn between two vastly different paths. On one hand, there was the clamor of expectations, a chorus of voices insisting I was destined to do something great, to change the world, to be the Cinderella story for every abused and neglected girl who looked to me as proof that fairy tales could come true, sans fairy godmother or prince. No pressure, right?

Growing up in poverty and bouncing in and out of the system, I was acutely aware of the unspoken pact I had somehow entered into: to rise above, to succeed not just for myself but for all the girls who shared my story. I wanted to crush the patriarchy, to shatter glass ceilings with a sledgehammer of wit and intellect. But here is the plot twist, I also harbored a deep, yearning desire to be barefoot and pregnant in the kitchen, whipping up a Thanksgiving dinner surrounded by babies. Teenage me could not reconcile these two dreams; they seemed as compatible as oil and water, or toddlers and white couches.

When my first child was born, I made the decision to leave the workforce. Cue the internal monologue of guilt and shame, a secret garden of doubt cultivated by years of external expectations. Was this it? Was I squandering my potential? But amidst the diaper changes and late night feedings, I felt an undeniable truth blooming within me: I was happy. Truly, profoundly happy. I was in my element, and I was good at this mom thing.

It took time, but I eventually realized those seeds of doubt were not mine, they were sown by others. Smashing the patriarchy was not about rejecting traditional roles; it was about having the freedom to choose my own path. If that path led me to a home filled with laughter, love, and the aroma of freshly baked cookies, so be it. Feminism, after all, is about choice.

But just when I thought I had cracked the code, another challenge emerged: How could I give my all to my family without losing myself in the process? Enter Lindsey Gurk and her enlightening revelation about flamingos, a quirky tidbit that would become a metaphor for my life. Did you know that flamingo mothers lose their vibrant pink hue while raising their young? They literally give their color to their babies through the energy and nutrients they pour into them. But once their chicks are grown, these fabulous birds regain their signature shade.

This hit me like a rogue Lego underfoot in the middle of the night. Motherhood had slowly been stealing my pink. The isolation and loneliness that often accompany new motherhood were siphoning off parts of me I had not even realized I was losing. I loved my children fiercely, but somewhere between the sleepless nights and the endless cycles of laundry, I felt my own color fading.

Building my village began to bring back hints of pink. Connecting with other moms, sharing stories over too hot to drink coffees, and swapping tales of triumphs and tantrums helped me reclaim pieces of myself. But there was still an ache, a longing for something more, a creative and intellectual outlet that allowed me to express myself beyond the walls of my home.

As my family grew, so did my realization that I was changing the world, one kind, creative, empathetic thinker at a time. Guiding and shaping my children was not just fulfilling; it was multiplying my ability to effect change. Yet, the desire to do something bigger persisted.

That is when the idea for The Village Take was born. My best friend and I envisioned a community, a village, where parents could come together to share not just opinions on the best playgrounds or the merits of dinosaur shaped chicken nuggets, but also the raw, unfiltered experiences of parenthood. We wanted to create a space that was part resource, part entertainment, and part virtual hug.

We started this little experiment right before the world flipped upside down. The pandemic derailed our plans, and as life slowly returned to a new kind of normal, we both became consumed with expanding our families. It was not until last spring that we revisited the idea, dusting it off like a forgotten treasure.

And then, like a cosmic wink, Macaroni KID posted that they were looking for a publisher for the Harrisburg and West Shore area. The moment I saw it, something clicked. This was it, the missing piece of the puzzle. It was as if the universe had slid a perfectly baked pie onto my windowsill, and all I had to do was take a bite.

With Macaroni KID, I could blend all the ingredients of my passions into one delightful concoction. I could use everything I had learned as a parent and teacher, strengthen my village, and, most importantly, help others build theirs. I could exercise that noodle of mine and play with my favorite toy: words. I could be the mom I was meant to be while empowering women to live whatever life they wanted, all while barefoot and pregnant and cooking a 22 pound Thanksgiving turkey.

I am creating a space that is not just about events and happenings but about building connections, sharing laughs, and offering support. It is about embracing the chaos of parenting with a community that gets it.

This Thanksgiving, as I stand in my kitchen, with a baby in my belly, a toddler tugging at my leg, and a turkey in the oven, I realize that I have found my pink again. I am living my dream, not the one prescribed by others, but the one that fills my heart. The one where I change the world in my own way, on my own terms.

Section 3: About Macaroni KID Capital Region ▶

What We Do

Macaroni KID is the go to resource for families looking to make memories in the Harrisburg, Carlisle – Boiling Springs – Shippensburg, and Hershey – Manheim regions. Every week, thousands of parents turn to us for ideas, recommendations, events, guides, inspiration, and a little humor to get them through the chaos.

Our Mission: Connect • Celebrate • Support

Connect: We help families find their village and discover what is happening right in their backyard.

Celebrate: We highlight the magic in everyday moments, big festivals, tiny storytimes, and everything in between.

Support: We shine a light on small businesses, nonprofits, and organizations that make family life better.

Who We Reach

Parents, grandparents, caregivers, homeschoolers, educators, and anyone who loves local fun and wants trusted recommendations from someone who understands what it is like to pack snacks for a 20 minute outing.

Why Families Love Us

  • We do the research so they do not have to.
  • We speak parent. Fluently.
  • We keep everything free, accessible, and inclusive.
  • We tell the truth, with humor, heart, and an occasional Lego related story.

Why Businesses Love Us

We help them reach real families in meaningful ways. Not just clicks. Not just impressions. Connection, the kind that grows communities and fills classes, events, camps, and storefronts.

Section 4: How Our Advertising Ecosystem Works ▶

Macaroni KID is not a single advertising product, it is a full ecosystem designed around how parents actually search, shop, click, and plan. Businesses can plug into this ecosystem at the level that fits their goals, their season, and their budget.

There are six main ways to partner with us.

1. Major Sponsorships

Our highest visibility, most exclusive opportunities. Perfect for organizations that want to be woven into the fabric of the Macaroni KID experience all year.

These include:

  • Presenting Sponsor
  • Newsletter Sponsor
  • Website Sponsor
  • Calendar Sponsor
  • Community Fun Sponsor

2. Advertising Partnerships

Monthly packages that are dynamic, relationship based, and built for organizations that serve families all year long, such as camps, museums, activity centers, arts programs, and education providers.

Visibility Partners receive enhanced embedding in roundups, event support, SEO directory listings, collaborative social posts, and more. Engagement and Impact Partners receive additional benefits such as premium campaign credits, display ads, tabling opportunities, homepage visibility, and guaranteed newsletter placement.

3. Traditional Advertising

For businesses that simply need visibility without a longer term strategy. Options include sidebar ads, directory listings, and sponsored articles.

4. Event Promotion Packages

Your event deserves a spotlight, not just a dot on the calendar. Choose from several tiers, from Basic to Ultimate, depending on the reach and momentum you are aiming for.

5. Premium Campaigns

These are our signature, high traffic guides – Summer Camp, Celebration, Preschool, Photography, Experience Gifts, and more. Each premium listing includes interactive features, SEO work, beautiful formatting, and strong promotion. Engagement Partners, Impact Partners, and Sponsors receive these listings at no cost.

6. A La Carte Opportunities

Just need a boost? Add on options like dedicated e blasts, sponsored storytelling posts, or guide upgrades help you reach families exactly when you need to.

Section 5: How and Where We Publish ▶

Newsletter

Our weekly newsletter goes out every Friday and lands directly in the inboxes of busy parents who are actively planning their weekends and weeks ahead. It is curated, intentional, and highly trusted.

  • 20 recommended events each week, hand picked and family friendly.
  • 8 features that may include articles, premium guides, and roundups.
  • Personal intro section written in a warm, humorous, and honest parent voice.
  • One leaderboard ad at the top and up to eight sidebar ads in each edition.
  • Rotating sponsored features so your content does not get lost in the noise.

Website

The website is the hub where everything lives long term. Parents discover us through search, social shares, and direct visits, then come back again and again when they need ideas.

Premium Guides

These are our high traffic, paid campaigns and the only products we now call guides.

  • Summer Camp Guide
  • Extracurricular and Activity Guide
  • Photography Guide
  • Preschool, Childcare, and Private School Guide
  • Celebration Guide
  • Experience Gift Guide and other seasonal guides as announced

Guides are actively promoted on the website, in the newsletter, and on social media. They are built for families to browse, compare, and click through to you.

Roundups

Roundups are editorial collections that organize timely ideas in one easy place. Visibility Partners are embedded throughout these roundups for year round exposure.

  • Indoor Places to Play
  • Weekend planners and seasonal highlights
  • Egg hunts, trunk or treats, and parade lists
  • Summer fairs, festivals, and car or truck shows
  • Other topical collections as needed throughout the year

Seasonal and Holiday Hubs

Hubs are resource pages where guides and roundups are grouped conveniently. They are not paid products, but they tend to be very well engaged with on Facebook.

  • Seasonal Hubs: Spring, Summer, Fall, Winter
  • Holiday Hubs: Easter, Back to School, Halloween, Christmas and Winter Holidays

Directory

The directory is our searchable business index. It is more passive than a guide, but it is a powerful foundation for your presence with us.

  • SEO friendly listing with your own url at the Visibility Partner level and higher.
  • Contact details, description, and links to your website or registration page.
  • We typically use your directory listing to create a beautiful embed card that appears in premium guides (paid) and roundups (editorial).

Guides are actively promoted and designed to convert. The directory is always there in the background, making it easier for families to find you whenever they search.

Social Media

Our primary social home is Facebook, where we specialize in storytelling that feels like a trusted friend sharing a recommendation, not an ad shouting for attention.

  • Story driven posts that weave your services into real family life.
  • Organic shares of guides, roundups, and featured partners.
  • NEW FOR 2026: Collaborative Facebook posting for all partnership levels.

We do create reels from time to time, but we do not currently sell reels as a stand alone product. Our focus is on strong written storytelling and authentic engagement.

Community Events

Macaroni KID does more than post about events. We show up. We host family fun zones, run activities, and help bring experiences to life.

  • Easter Egg Hunt and family celebration.
  • BOO Buckets distribution and Halloween outreach.
  • Macaroni KID Fun Zones and hands on areas at partner events.
  • Past collaborations with Independence Day celebrations, sensory friendly events, and large holiday shows.
  • NEW FOR 2026: Tabling opportunities for Engagement Partners, Impact Partners, and Major Sponsors when available.

Printed Media

From time to time we create printed rack cards, flyers, and handouts that are distributed at events and partner locations. These are usually tied to seasonal campaigns or special projects.

Because these print opportunities are occasional rather than constant, we do not treat them as a stand alone product. They may be included as a perk in certain sponsorships or campaigns when timelines and inventory allow.

Section 6: Major Sponsorships ▶

Sponsor the Macaroni KID Capital Region

Major Sponsorships are our highest visibility offerings. They keep the site free for families, support our community projects, and give your organization a permanent seat at the table in the minds of local parents.

Reach engaged parents every week and choose a sponsor tier that matches your goals and budget.

  • One year term.
  • Monthly or quarterly payment plans available.
  • Multi region pricing available. Email for a personalized quote.

Presenting Sponsor — $10,000 • One per region

Purpose: The face of the brand. Powering the entire Macaroni KID experience for local families all year long.

Placement Map

  • Leaderboard Ad. Full width banner above every page and every newsletter. Only one local slot exists.
  • Newsletter Intro Line. Weekly rotation keeps content fresh and preserves exclusivity. Week 1 – Presenting Sponsor. Week 3 – Calendar Sponsor. Weeks 2 and 4 – add on opportunities for seasonal advertisers.
  • Featured Article Zone. One of the two large homepage headline placements beneath the slider. Refreshed monthly with branded content or an advertorial.
  • Calendar Ad Block. Recurring entry pinned at the top of the daily event feed. Visible in every Today’s Events snapshot.
  • Newsletter Feature. One highlighted placement each month in the weekly curated section.
  • Event Presence. Presented by recognition at premium community events, including BOO Buckets, the Easter Egg Hunt, and additional annual activations as scheduled.
  • Print Collateral. Logo on seasonal rack cards, flyers, and pop ups when produced.

Extras

  • Two dedicated e blasts annually.
  • Modified Facebook whitelisting. The brand may provide content for me to post with the brand added as a collaborator. This allows the brand to use my handle, making the ads appear more authentic and native to my feed rather than from the brand’s own page. Due to the type of account I have, I cannot grant direct posting permission, but I can use your verbatim copy or add my own humorous voice to your message. Modified whitelisted Facebook content will be marked with FTC appropriate hashtags or disclaimers. Up to one post per week provided by you.
  • First right of renewal for the following year.

Inquire about Presenting Sponsor availability. Inventory is limited and confirmed upon signed agreement.

Newsletter Sponsor — $5,000 • One per region

Purpose: Own the inbox. Reach highly engaged local families through the most read family newsletter in the region.

Placement Map

  • 12 Month Sidebar Ad. Visible throughout newsletters and across the website. Spots auto rotate based on total ad volume. If fewer than ten ads are active, your ad appears continuously.
  • Subscriber Drivers. Recognition in Sign up for our free newsletter, brought to you by [Name] placements throughout the year.
  • Monthly Feature. Brought to you by line one week per month on a rotating schedule.

Extras

  • One dedicated e blast annually.
  • One post per month on Macaroni KID social channels, with copy provided by the sponsor.

Inquire about Newsletter Sponsor availability.

Website Sponsor — $5,000 • One per region

Purpose: Stay front and center where parents discover what to do in the Capital Region.

Placement Map

  • Homepage Visibility. One of the smaller homepage article features just below headline content. Refreshed monthly with new sponsor content.
  • 12 Month Sidebar Ad. Runs site wide and in every newsletter for constant exposure.
  • Guide Feature. Exclusive 2026 sponsorship of 100 Indoor Places to Play, one of our highest traffic evergreen collections.

Extras

  • One dedicated e blast annually.
  • One post per month on Macaroni KID social channels, with copy provided by the sponsor.

Inquire about Website Sponsor availability.

Calendar Sponsor — $5,000 • One per region

Purpose: Be the heartbeat behind the most used family events calendar in the region.

Placement Map

  • Daily Event Visibility. Permanent recurring event advertisement in the calendar feed every day.
  • Banner Placement. Branded banner in calendar driven roundups such as egg hunts, trunk or treats, and summer fairs.
  • Newsletter Credit. Shared brought to you by line once per month as part of the Week 3 rotation.
  • Event Listings. Highlighted listings for the sponsor’s own events.

Extras

  • One dedicated e blast annually.
  • One post per month on Macaroni KID social channels, with copy provided by the sponsor.

Inquire about Calendar Sponsor availability.

Community Fun Sponsor — $3,000 • Up to three per region

Purpose: Champion the community. Support the projects that make family fun possible for everyone.

Placement Map

  • Event Presence. Presented by recognition on key outreach projects, including BOO Buckets and the Easter Egg Hunt.
  • Sidebar Ad. Full year visibility across the site and newsletters.
  • Social Coverage. Tagging and recognition in social posts and recap articles connected to these initiatives.
  • Print Collateral. Inclusion on rack cards and seasonal pop ups when produced.

Extras

  • One annual co hosted giveaway or interactive feature.
  • One post per month on Macaroni KID social channels, with copy provided by the sponsor.

Inquire about Community Fun Sponsor availability.

Section 7: Advertising Partnerships ▶

Advertising Partnerships are designed as relationship based packages for organizations that serve families throughout the year. These plans combine digital visibility, editorial embedding, and ongoing collaboration so that you stay in front of parents as their needs change with the seasons.

All partnership levels include NEW FOR 2026 collaborative social posting, which allows us to share your content as a collaborator when appropriate so your message feels natural and authentic in our feed.

Visibility Partner — $99 per month

Save 10 percent with quarterly payments or 20 percent with an annual commitment.

Best for: Programs and locations that want consistent mentions and solid visibility in roundups and search results.

  • Unlimited embedding in roundups throughout the year, such as indoor play ideas, seasonal planners, and holiday collections.
  • Boosted event visibility, with your public events prioritized and highlighted where appropriate.
  • Event entries handled for you, so you can focus on the experience rather than the data entry.
  • Increased newsletter exposure through strategic mentions when relevant.
  • SEO directory listing with your own url, making it easier for families and search engines to find you.
  • NEW FOR 2026: Collaborative social posting when we feature your services on Facebook.

Engagement Partner — $199 per month

Save 10 percent with quarterly payments or 20 percent with an annual commitment.

Best for: High engagement destinations and programs that want more clicks, more signups, and stronger recognition across multiple channels.

  • Everything in the Visibility Partner level.
  • High powered display ads across the website and newsletter at defined frequencies.
  • One seasonal dedicated article that tells your story in depth and can be shared again and again.
  • NEW FOR 2026: Advertising credit for premium campaigns. You receive the standard 200 dollar premium listing at no cost in applicable guides.
  • NEW FOR 2026: Tabling opportunities as a preferred partner at select Macaroni KID events, when available.
  • NEW FOR 2026: Collaborative social posting to help your storytelling land in front of the right parents.

Impact Partner — $349 per month

Save 10 percent with quarterly payments or 20 percent with an annual commitment.

Best for: Anchor partners and flagship destinations that want to be seen as a core part of the Macaroni KID experience in the Capital Region.

  • Everything in the Engagement Partner level.
  • Featured corner of the website where your brand enjoys ongoing visibility.
  • Guaranteed monthly newsletter placement so your name never disappears from parent inboxes.
  • Homepage visibility that keeps you in front of casual browsers as well as loyal readers.
  • Full partner recognition in appropriate guides, hubs, and community projects.
  • Modified social media whitelisting where we can post your content in our voice, with clear disclosure and collaboration.
  • Right of first refusal on limited spot campaigns such as printed rack cards and special promotions.
  • Complimentary upgrades when we have open spots in limited space campaigns.
  • NEW FOR 2026: Tabling opportunities as a preferred partner at key events.
  • NEW FOR 2026: Collaborative social posting integrated into your ongoing storytelling.

Whichever path you take, you are signing up for steady visibility, stronger engagement, and a partnership that grows with you.

Section 8: Traditional Advertising ▶

Not every organization needs a full partnership. Sometimes you just need clear, consistent visibility in front of local families without the added layers of strategy or collaboration. Traditional advertising options are built for exactly that.

Sidebar Advertising – $179 per month

Our sidebar ads are a simple, effective way to keep your brand in front of engaged parents while they browse events, read articles, and explore guides.

  • Appears on the website sidebar across multiple pages.
  • Appears in the newsletter sidebar alongside weekly content.
  • Rotates with other advertisers so your ad is regularly seen without overwhelming readers.
  • Best for general awareness campaigns, seasonal pushes, and service based businesses.

Directory Listing

A directory listing is your permanent home base on our site. It is more passive than a premium guide, but it quietly works for you all year long.

  • Includes your business name, description, contact information, and links.
  • Search engine friendly so families and browsers can find you any time they search our site.
  • At the Visibility Partner level and above, your listing includes its own url and upgraded formatting.
  • We typically use your directory listing to create a beautiful embed card that appears in premium guides (paid) and roundups (editorial).

Guides are actively promoted and pushed out to families. The directory quietly supports that work in the background, giving you an anchor that everything can link back to.

Sponsored Articles

A sponsored article lets you tell a deeper story. It might highlight your origin story, walk through a family’s experience at your location, or answer common questions in a friendly, readable way.

  • Published on the Macaroni KID website with your organization clearly identified as the sponsor.
  • Linked in at least one newsletter as space allows.
  • Shared on Facebook in our trademark storytelling style.
  • Ideal for programs that need more context than a simple ad or listing can provide.

Storytelling Based Facebook Posts

For many parents, the decision to click is emotional as much as it is practical. A single well written, story driven Facebook post can introduce your organization in a way that feels like a genuine recommendation, not a hard sell.

  • Written in the same honest, humorous voice families know and trust.
  • Focuses on real life use, not just features or prices.
  • Can be paired with a sponsored article, guide listing, or event promotion for added impact.

We do create reels occasionally, but we do not currently package or sell them as a formal product. Our core strength is words, stories, and connection.

Section 9: Event Promotion Packages ▶

Whether you are hosting a small workshop, a seasonal festival, or a major community fundraiser, your event deserves more than a single calendar entry. These packages help you reach the right families with the right level of visibility.

Basic Event Promotion – $50

Perfect for small events or budget friendly exposure.

This package includes:

  • Upgraded event listing on our high traffic calendar.
  • One influential social media post about your event.
  • Feature in the curated Top Picks section of one newsletter, as space and timing allow.

Standard Event Package – $199

Great for boosting visibility and driving more engagement.

Includes everything in the Basic Event Promotion package, plus:

  • Event spotlight article on the website that tells families what to expect.
  • Above the fold feature in one newsletter so your event stands out visually.

Premium Event Package – $379

Ideal for signature events that anchor your season or fundraiser calendar.

Includes everything in the Standard Event Package, plus:

  • One month sidebar ad to keep your event in front of readers as they browse.
  • Mention in the newsletter intro, connecting your event to the week’s main story.

Ultimate Event Package – $799

Extremely limited availability. Maximum reach and maximum impact.

Includes everything in the Premium Event Package, plus:

  • A dedicated e blast to our full subscriber list focused solely on your event.

Packages can be tailored to fit timing and content needs as long as space allows. If you are unsure which level is right for you, we are happy to help you choose based on your goals and budget.

Section 10: Premium Campaigns (Guides) ▶

Premium Campaigns are our flagship guides. These are heavily promoted, highly bookmarked, and frequently revisited resources that parents rely on when making big decisions for their families.

What a 200 Dollar Premium Guide Listing Includes

A full listing in a premium guide gives your organization a professional, interactive presence that parents can easily find, click, and share. Listings can appear in one, two, or all three regions depending on your selection.

  • Embedded, interactive listing with your logo and images.
  • Expanded description that can include age ranges, themes, dates, pricing notes, and special highlights.
  • Business address with an integrated Google Map for easy directions when applicable.
  • Search engine optimization of your listing and metadata to help families find you.
  • Dynamic listing status. You do not need every detail finalized to get started.

Not finished planning your season or schedule? No problem. Many organizations finalize details throughout the winter and early spring. We will create your listing now with the information you currently have, then update it as new details become available.

Whether you add new sessions, age groups, themes, registration dates, or images, your listing stays current, accurate, and ready for parents as soon as you are. Simply email us any updates and we will handle the rest.

Examples of Premium Campaign Guides

  • Summer Camp Guide.
  • Extracurricular and Activity Guide.
  • Photography Guide.
  • Preschool, Childcare, and Private School Guide.
  • Celebration Guide for birthdays and milestone events.
  • Experience Gift Guide for the holiday season.
  • Additional specialty guides as needed throughout the year.

How Premium Guides Are Promoted

  • Linked prominently on the website and grouped inside relevant hubs.
  • Featured in the weekly newsletter during key decision making seasons.
  • Shared repeatedly on Facebook with fresh, story based posts.
  • Re surfaced in roundups and planning articles when relevant.

Included For Engagement, Impact, and Major Sponsors

Engagement Partners, Impact Partners, and Major Sponsors receive the standard 200 dollar listing at no additional cost in applicable premium guides. This ensures your organization is present in the core decision making tools parents use, without needing to purchase each campaign separately.

Additional upgrades and sponsorship opportunities are announced with each campaign rollout, so you can choose when and where to lean in more heavily.

Section 11: À La Carte Advertising Options ▶

Looking for something simple, targeted, or one time? These flexible options let you add visibility without committing to a package or guide. Perfect for seasonal pushes, product launches, announcements, or filling gaps in your marketing calendar.

Available À La Carte Options

  • Single Facebook storytelling post.
  • Sponsored website article.
  • Sidebar ad (month to month).
  • Directory listing upgrade.
  • One time newsletter inclusion (as available).
  • Social media collaborative post (NEW FOR 2026).

À la carte options allow you to show up in the exact way you need, exactly when you need it. Pricing varies per item. Email for details and availability.

Section 12: Village Builders Program ▶

Each year, three nonprofit organizations are selected as Village Builders — one in Harrisburg, one in Carlisle, and one in Hershey. These are organizations doing meaningful, hands on work for families in our region.

What Village Builders Receive

A full year marketing grant valued at 2,947 dollars including:

  • A year long partnership package.
  • An Ultimate Event Spotlight for your largest annual fundraiser.
  • Newsletter visibility throughout the year.
  • Website presence and guide features.
  • Social storytelling support.

Purpose of the Program

Village Builders recognizes the nonprofits strengthening our communities in quiet but powerful ways. This program removes advertising barriers and amplifies organizations that serve families directly.

Applications open each fall. Visit the website or email Rachael for details.

Section 13: Testimonials ▶

What partners are saying about working with Macaroni KID:

[Insert testimonial from business partner]

[Insert testimonial from nonprofit partner]

[Insert testimonial from event organizer]

Testimonials build trust and show what partnership feels like. Add them as they come in or update seasonally.

Section 14: Annual Promotional Calendar ▶

A general snapshot of when major campaigns, hubs, and high traffic seasons occur. Exact dates shift slightly each year but the rhythm remains similar.

January – February

  • Indoor Play Roundups
  • Valentine’s Day events
  • Camp Guide recruitment period begins

March – April

  • Spring Hub opens
  • Easter Egg Hunt and Easter events
  • Camp Guide launches

May – June

  • Summer Hub
  • End of School events
  • Outdoor activities and fairs

July – August

  • Independence Day events
  • Back to School Hub
  • Fall recruitment begins

September – October

  • Fall Hub
  • Halloween Guide and BOO Bucket Campaign

November – December

  • Holiday Hub
  • Christmas lights coverage
  • Jingle Bell Family Fun Zones
  • Year end partnerships and renewal opportunities

This calendar helps partners understand when to plan their biggest pushes and how to align messaging with parent behavior.

Section 15: How to Partner ▶

Getting started is simple. Whether you want a one time boost or a year long collaborative relationship, we will build a plan that aligns with your goals.

Ready to Begin?

  • Email: [email protected]
  • Tell us your goals, timeline, and budget.
  • We’ll recommend the best package or combination of tools.

Multi region pricing is available. Email for a customized quote.

Section 16: About the Publisher ▶

Rachael Benion – Publisher, Macaroni KID Capital Region

Once upon a time, in a world that seemed to demand everything and more from a young girl with a sharp mind and a way with words, I found myself torn between two vastly different paths...

In short? I believe in storytelling. I believe in community. I believe in giving families the tools they need to build their own village. And I believe your business has a story worth telling.

Section 17: Final Thoughts ▶

Thank you for considering a partnership with Macaroni KID in the Capital Region. This is more than advertising. It is connection, community, and shared impact. When local businesses thrive, families thrive. And when families thrive, our entire region becomes stronger, kinder, and more vibrant.

I would be honored to help you reach your goals in 2026 and beyond.

Wishing you Magical Macaroni Memories,
Rachael Benion
Publisher, Macaroni KID Harrisburg • Carlisle • Hershey