MacaroniKID of the Capital Area
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    • 2027 Partnerships
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        • 2026 Winner Kit
      • Everybunny Belongs
      • Boo It Forward
      • The Great Grape Jam
    • Free Ways to Partner with Macaroni KID
    • Content Calendar

Capital Region Reach & Engagement

A growing audience of local parents served through two distinctly local publications: Macaroni KID Hershey & Harrisburg and Macaroni KID Carlisle & West Shore.

Newsletter Subscribers
19,300+
Average Open Rate
Approximately 50%
Estimated Weekly Opens
Approximately 9,650
Facebook Followers
18,400+
Website Pageviews
219,000+ / year
Website Sessions
133,000+ / year
Harrisburg Facebook Views
1.734 million / 90 days
A strong foundation for our newly expanded publications
These figures were recorded in July 2026, immediately before Macaroni KID entered its next phase of regional growth. Our three original publications were thoughtfully reorganized into two expanded publications, creating a clearer experience for families and broader, more connected audiences on both sides of the Susquehanna River. These analytics represent the established audience foundation carried into Macaroni KID Hershey & Harrisburg and Macaroni KID Carlisle & West Shore.
What these numbers mean for partners
Website and newsletter placements provide consistent, measurable visibility within resources families intentionally use. Facebook extends that reach through timely content, trusted recommendations, community conversation and sharing.
See Full Analytics

Macaroni KID Capital Region • 2027 Media Kit

There Is More Than One Way to Reach Local Families

From major sponsorships and protected industry partnerships to individual campaigns, ongoing advertising, hosted experiences and community collaboration, Macaroni KID offers flexible ways to connect with families across the Capital Region.

Hershey & Harrisburg Carlisle & West Shore Capital Region Reach

Start With the Kind of Partnership You Need

Use this directory to find the category that most closely matches your goals. Each overview below leads to a dedicated page with specific opportunities, deliverables, pricing and availability.

Sponsorships & Protected Partnerships Our highest-level and most limited opportunities Ongoing Partnerships & Advertising Renewable relationships and consistent local visibility Individual Campaigns Focused promotion built around a specific moment or goal Hosted, Barter & Editorial Partnerships Experiences, storytelling and collaborative content Free Ways to Work With Us No-cost editorial and community opportunities Village Builder Marketing Grants Donated marketing for eligible charitable organizations
Not sure which category fits?

You do not need to decode the entire media kit alone. Tell me what you offer, who you hope to reach and what you want to accomplish, and I will help point you in the right direction. Email Rachael.


Highest-Level Opportunities

Sponsorships & Protected Industry Partnerships

These premium, carefully limited relationships are designed for organizations seeking sustained visibility, meaningful community integration and a clearly defined leadership position within the Macaroni KID ecosystem.

Major Sponsorships

Presenting & Signature Sponsorships

Put your organization behind a major Macaroni KID resource, publication feature or family experience through a high-impact sponsorship built around shared goals.

  • Presenting sponsorship opportunities
  • Newsletter, website and calendar sponsorships
  • Family Fun Zone and community-activation sponsorships
  • Custom multi-platform visibility and recognition
Explore Sponsorships
Protected Industry Partnership

Founding Family Resource Corner Partnerships

Become the official Corner Partner within an approved industry and help provide dependable, useful information families can return to throughout the year.

  • Protected official-partner designation
  • Dedicated branded Family Resource Corner
  • Ongoing expert content and direct referral opportunities
  • One Corner Partner per approved industry and publication
Explore Family Resource Corners
What “protected” means

Protection applies to the specific official designation, Corner and deliverables included in the agreement. It does not create publication-wide industry exclusivity. Other businesses within the same industry may still advertise, promote events, participate in premium campaigns or appear through inventory controlled by Macaroni KID’s regional or national teams.

Consistent Local Visibility

Ongoing Community Partnerships & Advertising

These renewable options are designed for businesses and organizations that want families to see, recognize and remember them throughout the year rather than during one short promotional burst.

Relationship-Based

Ongoing Community Partnerships

Combine consistent visibility with opportunities for useful content, local collaboration and ongoing connection with Macaroni KID families.

  • Quarterly and annual partnership options
  • Sponsored content and enhanced business visibility
  • Website, newsletter and social opportunities
  • Priority consideration for relevant collaborations
Explore Community Partnerships
Flexible Visibility

Advertising Options

Choose individual or bundled placements across the channels families use to discover local resources, plan their weeks and decide what to do next.

  • Website and newsletter sidebar advertising
  • Sponsored articles and newsletter placements
  • Social media promotion
  • Enhanced listings and other digital visibility
Explore Advertising Options
Choose focused reach or the full Capital Region

Most ongoing partnerships and advertising options can be built for Hershey & Harrisburg, Carlisle & West Shore or both publications. Availability and pricing depend on the selected audience, inventory and package.

Focused and Goal-Driven

Individual Campaigns

Build visibility around one event, season, family decision or important business moment. Each campaign has a clear purpose and timeline, with options available for Hershey & Harrisburg, Carlisle & West Shore or both publications.

Promote an Event

Event Promotion

Move beyond an ordinary calendar listing with guaranteed newsletter, website, social and storytelling opportunities designed to help local families discover your event.

Options include: Featured Events, Event Spotlights, sustained Premium campaigns, dedicated e-blasts and Ultimate Event Campaigns.
Explore Event Promotion
High-Intent Resources

Premium Guides

Place your business inside long-lasting resources that families use when they are actively comparing programs, planning experiences and deciding where to spend their time and money.

Guides include: Summer Camp, Education, Extracurricular Activities, Celebrations, Experience Gifts and Places to Play.
Explore Premium Guides
Right Message, Right Moment

Seasonal Campaigns

Connect with families during the seasons when they are making timely plans, searching for solutions and looking for memorable ways to celebrate together.

Possible campaigns: Summer, back-to-school, fall, Halloween, holidays and other seasonal planning periods.
Explore Seasonal Campaigns
Major Macaroni KID Moments

Signature Macaroni KID Campaigns

Join larger Macaroni KID-created experiences that combine digital promotion, community participation, family engagement and memorable real-world moments.

Opportunities may include: Village Awards, Everybunny Belongs, the Macaroni KID BOO Campaign and developing signature events.
Explore Signature Campaigns
When Something Big Is Happening

Milestone Campaigns

Give an important business moment enough room to become a story. Milestone campaigns combine coordinated promotion with useful context that helps families understand what is new and why it matters.

Ideal for: Grand openings, anniversaries, expansions, ownership milestones, renovations, rebrands and new programs or services.
Explore Milestone Campaigns
Have a campaign idea that crosses categories?

That is completely fine. We can combine compatible elements or build a custom campaign around your audience, timeline and goals. Start a conversation with Rachael.

Storytelling & Collaboration

Hosted Experiences, Barters & Editorial Partnerships

Not every relationship begins with a traditional advertisement. These selective collaborations are built around firsthand experiences, clearly defined exchanges and genuinely useful stories for local families.

Firsthand Experience

Hosted Family Experiences

Invite Macaroni KID to experience your attraction, destination, restaurant, service, class or event firsthand, creating the foundation for authentic storytelling and original content.

Important: Hosting provides access to the experience; it does not purchase a predetermined opinion or guarantee specific editorial claims.
Explore Hosted Experiences
Defined Exchange

Barter Collaborations

Tickets, accommodations, services, products or experiences may sometimes be exchanged for specifically agreed-upon promotional deliverables when the collaboration provides mutual value.

Important: Barter arrangements are selective and must be discussed, valued and confirmed in writing before products or services are provided.
Propose a Barter Collaboration
Useful Community Content

Editorial Partnerships

Local experts, organizations and community voices may contribute interviews, educational resources, guest content, timely information and stories that help families feel more informed and connected.

Important: Editorial consideration does not guarantee publication, promotional placement, timing or ongoing coverage.
Explore Editorial Opportunities
Trust and transparency come first

Hosted, barter, sponsored and other material relationships are disclosed appropriately. Macaroni KID retains editorial control so published information remains accurate, authentic and useful to families.

Community Access Matters

Free Ways to Work With Macaroni KID

A marketing budget is not required to share genuinely useful local information. We offer several no-cost ways for businesses, organizations and community members to submit opportunities for editorial consideration.

Submit an eligible family event
Send a relevant press release or announcement
Share a helpful community resource
Propose expert or guest content
Offer an item for a reader giveaway
Invite Macaroni KID to a community opportunity

Free submissions are reviewed according to local relevance, usefulness, editorial fit, available space and production capacity. Submission does not guarantee publication, newsletter inclusion, social promotion, placement, timing or attendance.

Explore Free Ways to Partner
In-Kind Community Support

Village Builder Marketing Grants

Doing important work for local families, but marketing dollars are understandably scarce? Through the Village Builder Program, Macaroni KID donates in-kind marketing packages to selected nonprofit organizations, charitable initiatives and community programs.

Village Builder grants help meaningful organizations reach the families who need them without requiring funding to be diverted from their missions.

Donated packages are customized according to the organization’s needs, geographic reach, timing and available inventory. Support may include articles, newsletter visibility, social promotion, event promotion or other appropriate marketing services.

Village Builder support consists of donated marketing services, not cash funding, and does not guarantee attendance, fundraising results, registrations, clicks or outside media coverage.

Ask About Village Builder Grants
Village Builder applicants should:
  • Be a nonprofit, charitable initiative or eligible community program
  • Serve local children, caregivers or families
  • Operate within one or both Macaroni KID publication territories
  • Demonstrate a clear community benefit
  • Provide sufficient information and planning time

Still Not Sure Where Your Idea Belongs?

That is completely fine. Tell me what you offer, who you hope to reach and what you would like to accomplish. I will help you find the partnership, campaign or community pathway that makes the most sense.

Start a Conversation View Our Reach
“It takes a village. We’re building it.”​
  • Home
    • MacaroniKID Hershey - Harrisburg
    • Macaroni KID Carlisle & West Shore
    • The Macaroni KID Newsletter
  • Contact
  • 2027 Media Kit
    • Analytics
    • 2027 Sponsorships & Exclusive Partnerships
    • Macaroni KID Family Resource Corners
    • 2027 Partnerships
    • Event Promotion
    • Reviews and Barters
    • Premium Guides & Campaigns >
      • Premium Guides >
        • Summer Camp Guide
        • Education Guide
        • Extracurricular Activity Guide
        • Experience Gift Guide
        • Places to Play Guide
        • Event Planning, Birthday Party & Celebration Guide
      • Macaroni KID Village Awards >
        • 2026 Winner Kit
      • Everybunny Belongs
      • Boo It Forward
      • The Great Grape Jam
    • Free Ways to Partner with Macaroni KID
    • Content Calendar