Advertising & Partnering with Macaroni KID of the Capital Region
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2025 Macaroni KID Media Partner Package
💲$299/year per region 💲$478/year for both regions Ready to build lasting visibility with local families without lifting a finger every week? Become a Macaroni KID Media Partner — our most hands-on, high-value, low-maintenance package for child-focused businesses. ✅ What’s Included: Priority Event Listing Service We’ll check your website monthly and add your events to our calendar for you. Just send us a single link where we can find your events (or let us know the best way to stay updated if you don’t maintain a calendar). Upgraded Directory Listing Your business will stand out with search engine-optimized content, featured images, and an embedded calendar that keeps families coming back. Increased Newsletter Visibility Each week, we feature 20 local events in our curated newsletter — sent to over 12,000 subscribers. Our partners get priority placement in these highly-read selections. Concierge Support + Bonus Exposure Need a last-minute share or a boost? We’ve got you. When we have open space or launch new campaigns, we fill it with partner content first — and love to throw in surprise freebies. |
🌟 2025 Premium Macaroni KID Media Partner Package
💲$1,999/year per region 💲$2999/year for both regions For businesses that want it all — year-round visibility, built-in support, and top-tier presence with our hyperlocal audience. ✅ Everything in the Core Media Partner Package, PLUS: 🖥️ 12-Month Display Ad Your branded ad will appear across of our website — articles, events, directories, and more — and inside the weekly newsletter. - Visible on both mobile and desktop - High-impact, no-click-required visibility - Zero-waste targeting — only local readers 📝 Dedicated Dynamic Article We’ll write and publish a custom "live" article showcasing your business, event, or offering, updated and promoted quarterly. Includes an embed of your upcoming events, updated monthly. 📚 Unlimited Seasonal/Premium Guide Features Unlimited placement in our most-clicked annual content:
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This Season's Packages
Seasonal Advertising That Shines All Autumn Long
📅 Campaign runs August 1 – October 31
Get your event, business, or family attraction in front of thousands of local parents actively seeking fall fun! Our seasonal advertising packages provide consistent, high-impact exposure across all Macaroni KID platforms — including newsletters, website, guides, and social media.
🍎 Stand Alone Back to School or Fall Fun Guide Listing – $99
Just the basics — but better than basic.
Includes:
🍂 Fall Basic Package – $199
Perfect for small events, programs, or kid-friendly destinations.
Includes:
🎃 Fall Standard Package – $399
Maximize your visibility with ongoing ad space and premium placement.
Includes everything in the Basic Package, plus:
👑 Fall Premium Package – $599 (limited availability)
Stand out with top-tier guide placement and premium exposure.
Includes everything in the Standard Package, plus:
⭐ Headline Sponsor – $999 (Only 2 Available)
One spot for Back to School. One for Fall Fun.
Includes:
📅 Campaign runs August 1 – October 31
Get your event, business, or family attraction in front of thousands of local parents actively seeking fall fun! Our seasonal advertising packages provide consistent, high-impact exposure across all Macaroni KID platforms — including newsletters, website, guides, and social media.
🍎 Stand Alone Back to School or Fall Fun Guide Listing – $99
Just the basics — but better than basic.
Includes:
- Upgraded Directory Listing with full branding, photo gallery, backlinks, and SEO-rich content
- One-time directory embed in either our Back to School Guide (launches by 8/1) or Fall Fun Guide (launches by 9/14) — two of our top-performing seasonal features
🍂 Fall Basic Package – $199
Perfect for small events, programs, or kid-friendly destinations.
Includes:
- Priority Event Listing Service from August 1 through October 31. We’ll check your website monthly and add your events to our calendar for you.
- Inclusion in either the Back to School Guide or Fall Fun Guide (complimentary cross-posting if your business fits both!)
- Increased newsletter visibility in curated “Top Picks” and seasonal roundups throughout the season
🎃 Fall Standard Package – $399
Maximize your visibility with ongoing ad space and premium placement.
Includes everything in the Basic Package, plus:
- Sidebar Display Ad on both website and newsletter from August 1 through October 31
👑 Fall Premium Package – $599 (limited availability)
Stand out with top-tier guide placement and premium exposure.
Includes everything in the Standard Package, plus:
- Featured Placement: Guaranteed top-three position within your guide category
- Spotlight Feature: Shoutout in one newsletter introduction (prime real estate!)
- Leaderboard Ad: One-week banner ad across both website and newsletter for maximum visibility
⭐ Headline Sponsor – $999 (Only 2 Available)
One spot for Back to School. One for Fall Fun.
Includes:
- Prominent recognition and branding on the guide’s landing page
- Ongoing sponsor-level recognition across all promotions for that guide on our platforms
Build-Your-Own Package
À La Carte & Add-On Advertising Menu
📋 À La Carte & Add-On Advertising Menu
Build your own package or add more visibility to any campaign.
Prices listed as:
One Site = Harrisburg or Carlisle
Both Sites = Harrisburg + Carlisle (at 150% of the one-site rate)
📬 EMAIL & ARTICLE PROMOTION
📊 DISPLAY ADS
🎉 EVENT PROMOTION
🏕️ SPECIALTY LISTINGS
💡 Want to create a custom bundle?
We’re happy to help tailor a plan that meets your goals and boosts your visibility all year long.
Build your own package or add more visibility to any campaign.
Prices listed as:
One Site = Harrisburg or Carlisle
Both Sites = Harrisburg + Carlisle (at 150% of the one-site rate)
📬 EMAIL & ARTICLE PROMOTION
- Dedicated E-Blast – $500 one site / $750 both
Sent to our full subscriber list with your custom messaging, images, and links. - Business Spotlight Feature – $250 one site / $375 both
Highlight your business or event across all of our platforms for one week. Includes newsletter sponsorship, leaderboard advertising, and social media campaign. - Dedicated Article – $125 one site / $188 both
SEO-optimized article with evergreen exposure, social sharing, and newsletter feature.
📊 DISPLAY ADS
- 3-Month Sidebar Ad – $325 one site / $488 both
Eye-catching sidebar ad featured on the website and in weekly newsletters for 3 months. - 12-Month Sidebar Ad – $1200 one site / $1800 both
Year-round premium ad space on both the website and newsletter — maximum exposure, minimal effort.
🎉 EVENT PROMOTION
- Promoted Event – $50 one site / $75 both
Upgraded even listing featured in our weekly newsletter picks and homepage calendar. Includes a social media mention, graphic, and top placement in the weekly picks. - Spotlight Event – $150 one site / $225 both
Adds a dedicated article on the website and in one newsletter about your event. - Event Bundle Add-On (6 Events) – $250 one site / $375 both
Add 6 additional promoted events to any package — ideal for seasonal series or program runs.
🏕️ SPECIALTY LISTINGS
- Summer Camp Listing (A la carte) – $199 one site / $299 both
Includes guide placement, search engine-optimized listing, and directory entry. - Birthday Party Listing (A la carte) – $149 one site / $224 both
Featured in our Birthday Guide and searchable by local families year-round.
💡 Want to create a custom bundle?
We’re happy to help tailor a plan that meets your goals and boosts your visibility all year long.
Social Media Add-on Packages
Available only as an add-on to packages and campaigns
At Macaroni KID, our website and newsletter are where we shine brightest — with the most consistent engagement, highest audience trust, and proven local influence. These are the platforms where we recommend businesses invest first.
While social media can be a powerful amplifier, algorithms are unpredictable, and visibility can vary. That’s why we don’t lead with social — but we do offer it as a valuable add-on to your campaign, especially when you’re looking to increase buzz around an event, special offer, or brand presence.
✅ We STRONGLY recommend boosted package to ensure your content reaches beyond the algorithm and connects with your ideal local audience. Boosted posts significantly increase visibility and engagement — especially for timely promotions.
Note: Social media is not offered as a standalone service but can be added to any listing or campaign.
📣 Boosted Social Media Packages
Each campaign includes active promotion/boosting to local parents and families who follow our page, as well as lookalike audiences based on shared interests. Messaging can be updated weekly.
💥 1-Month Boosted Social Campaign – $149
Great for a specific event or time-sensitive promotion
Ideal for seasonal visibility or programs with multiple registration dates
The best choice for year-round brand awareness
✨ Organic Social Support (Un-boosted)If boosting isn’t in the budget, we offer organic posting with authentic community visibility — though reach may be more limited.
⚠️ Please note: Organic posts are subject to the whims of Facebook’s algorithm and typically see far less reach than boosted content. We recommend these packages only when budget constraints prevent boosting.
🌱 1-Month Organic Social Support – $75
📊 Platform Highlights
Macaroni KID Harrisburg & West Shore:
At Macaroni KID, our website and newsletter are where we shine brightest — with the most consistent engagement, highest audience trust, and proven local influence. These are the platforms where we recommend businesses invest first.
While social media can be a powerful amplifier, algorithms are unpredictable, and visibility can vary. That’s why we don’t lead with social — but we do offer it as a valuable add-on to your campaign, especially when you’re looking to increase buzz around an event, special offer, or brand presence.
✅ We STRONGLY recommend boosted package to ensure your content reaches beyond the algorithm and connects with your ideal local audience. Boosted posts significantly increase visibility and engagement — especially for timely promotions.
Note: Social media is not offered as a standalone service but can be added to any listing or campaign.
📣 Boosted Social Media Packages
Each campaign includes active promotion/boosting to local parents and families who follow our page, as well as lookalike audiences based on shared interests. Messaging can be updated weekly.
💥 1-Month Boosted Social Campaign – $149
Great for a specific event or time-sensitive promotion
- Up to 4 custom posts
- Boosted for maximum visibility
- Shared to relevant local community groups
Ideal for seasonal visibility or programs with multiple registration dates
- Up to 12 separate posts
- Weekly refreshes available
- Boosted throughout the campaign
The best choice for year-round brand awareness
- Weekly new posts (or more if needed)
- Monthly strategy shifts (e.g., back to school, holidays)
- Continuous boosted visibility
✨ Organic Social Support (Un-boosted)If boosting isn’t in the budget, we offer organic posting with authentic community visibility — though reach may be more limited.
⚠️ Please note: Organic posts are subject to the whims of Facebook’s algorithm and typically see far less reach than boosted content. We recommend these packages only when budget constraints prevent boosting.
🌱 1-Month Organic Social Support – $75
- Up to 4 posts
- Shared organically via our platforms and relevant groups
- Up to 12 posts
- Flexible messaging and schedule
- Weekly refreshes available
- Shared across our platforms and communities
📊 Platform Highlights
Macaroni KID Harrisburg & West Shore:
- 8,500+ newsletter readers | 50% average April open rate
- 10K+ website views monthly
- Facebook: 6,618 followers | 1.2M+ views in the past 90 days
- 3,500+ newsletter subscribers | 45% open rate
- 3,400+ website views in April
- Facebook: 2,575 followers (growing quickly) | 100K+ recent views