Capital Region Reach & Engagement

Combined audience across three local Macaroni KID editions as of July 2026. Website estimates are based on recent annual performance. Newsletter subscriber counts fluctuate seasonally and typically grow significantly during peak family-planning periods.

Newsletter Subscribers
19,300+
Average Open Rate
Approximately 50%
Estimated Weekly Opens
Approximately 9,650
Facebook Followers
18,400+
Website Pageviews
219,000+ / year
Website Sessions
133,000+ / year
Estimated Newsletter Sends
1 million+ / year
Estimated Newsletter Opens
500,000+ / year

Harrisburg & West Shore

Our largest and most established local audience
  • Newsletter Subscribers: 8,800+
  • Website Pageviews: 133,000+ annually
  • Website Sessions: 75,000+ annually
  • Facebook Followers: 9,700+
  • Facebook Views: 1.734 million in 90 days
  • Net New Facebook Followers: 1,200+ in 90 days
  • Facebook Engagement: 18,268 in 28 days

Carlisle Area

A growing, highly engaged community audience
  • Newsletter Subscribers: 3,700+
  • Website Pageviews: 36,000+ annually
  • Website Sessions: 22,000+ annually
  • Facebook Followers: 3,700+
  • Facebook Views: 43,061 in 28 days
  • Facebook Engagement: 5,121 in 28 days

Hershey Area

Our newest territory, with a rapidly developing audience
  • Newsletter Subscribers: 6,800+
  • Website Pageviews: 52,000+ annually
  • Website Sessions: 36,000+ annually
  • Facebook Followers: 5,000+
  • As our newest territory, Hershey’s short-term social performance is still stabilizing. Current Facebook views and engagement are not yet being used for sponsor-facing projections.
What these numbers mean for partners
Website and newsletter placements provide consistent, measurable visibility within resources families intentionally use to plan their weeks and make local decisions. Facebook extends that reach through timely content, community conversation, recommendations, and sharing. Because social performance is influenced by platform algorithms, results are reported using current measurement periods rather than guaranteed or annualized projections.

Community Presence & Personal Influence

Partners receive more than advertising space. They gain a trusted connection to local families.

  • ✓ A recognizable local brand with an active presence throughout the region
  • ✓ Regular participation in family events, festivals, and community gatherings
  • ✓ Daily conversations with local parents, businesses, and community leaders
  • ✓ First-person recommendations grounded in real family experiences
  • ✓ Seasonal print publications distributed directly within the community
  • ✓ Opportunities for in-person activations, product distribution, and family engagement
You don’t just get ad space. You get Rachael.
My influence extends beyond algorithms. I build genuine community relationships that help trusted recommendations turn into real-world action.

Our Audience

Based on the 2023 Macaroni KID national reader survey and local insights for the Capital Region.

Who They Are

  • Parents of school-age kids living in Harrisburg, the Cumberland Valley, Hershey, and closely surrounding areas.
  • Mix of soccer parents, working parents, and stay-at-home parents who plan family fun and household purchases.
  • Local-minded shoppers who actively support community businesses, programs, and events.
  • Highly engaged with guides, calendars, and weekly newsletters to discover where to go and what to do.
Primarily moms Households with 1–3 kids College-educated Plan-ahead event seekers