Capital Region: Estimated Annual Reach

Numbers calculated from data available on 10/24/2025 and annualized from recent performance. All platforms are growing rapidly.

Website Pageviews
more than 219,000 / year
Website Sessions
more than 133,000 / year
Newsletter Sends
more than 969,000 / year
Estimated Opens
more than 455,000 / year
Facebook Video/Content Views (est.)
more than 13,269,000 / year
Combined Followers
more than 14,900

Harrisburg

  • Website Pageviews: more than 133,000 / year
  • Website Sessions: more than 75,000 / year
  • Newsletter Sends: more than 435,000 / year
  • Estimated Opens: more than 231,000 / year
  • Facebook Views (est.): more than 3,338,000 / year
  • Followers: more than 7,300

Carlisle

  • Website Pageviews: more than 36,000 / year
  • Website Sessions: more than 22,000 / year
  • Newsletter Sends: more than 184,000 / year
  • Estimated Opens: more than 85,000 / year
  • Facebook Views (est.): more than 1,597,000 / year
  • Followers: more than 3,100

Hershey • new region, trends still stabilizing

  • Website Pageviews: more than 52,000 / year
  • Website Sessions: more than 36,000 / year
  • Newsletter Sends: more than 351,000 / year
  • Estimated Opens: more than 141,000 / year
  • Facebook Views (est.): more than 8,335,000 / year
  • Followers: more than 4,400
Context for sponsors:
Website and newsletter are our heart and provide consistent, measurable engagement. Social media is an added value and subject to algorithm variability. Hershey social media metrics may currently be elevated, but website and newsletter performance are showing strong growth and are expected to continue trending upward.

Community Presence & Personal Influence

You don’t just get ad space. You get Rachael.

  • The Macaroni VAN is known all over town (some would say infamous).
  • Constant presence at family events, festivals, and community meetups.
  • Daily personal conversations with local parents and community leaders.
  • Real recommendations. Real relationships. Real results.
“My influence goes beyond algorithms. I make real-life connections that turn into real-world action.”

Our Audience

Based on the 2023 Macaroni KID national reader survey and local insights for the Capital Region.

Who They Are

  • Parents of school-age kids living in Harrisburg, the Cumberland Valley, Hershey, and closely surrounding areas.
  • Mix of soccer parents, working parents, and stay-at-home parents who plan family fun and household purchases.
  • Local-minded shoppers who actively support community businesses, programs, and events.
  • Highly engaged with guides, calendars, and weekly newsletters to discover where to go and what to do.
Primarily moms Households with 1–3 kids College-educated Plan-ahead event seekers