Put Your Business in the Middle of the Halloween Magic
The Macaroni KID BOO campaign is returning for 2026 with more than 100 initial porch-to-porch surprises, a keepsake family guide, neighborhood yard signs, and one delightfully spooky way for local businesses to be seen.
Part neighborhood surprise. Part kindness campaign. Part wildly fun local marketing opportunity.
More than 100 local families will receive initial BOO deliveries filled with treats, activities, local offers, and everything they need to BOO It Forward. One delivery becomes two, two become four, and before long Halloween joy is traveling from porch to porch throughout Central Pennsylvania.
Whether the final surprise arrives in a festive bucket or treat bag, the real magic is everything surrounding it: the smiles at the door, the invitation to surprise another family, and the visibility participating businesses receive throughout the Halloween season.
Why join the BOO Crew?
Macaroni KID reaches local parents where they are already looking for things to do, places to go, and businesses they can trust. The 2026 BOO campaign connects your business with families throughout Harrisburg and the Capital Region, Hershey and its surrounding communities, and the Cumberland Valley.
One more valuable introduction: Every paid sponsor will be featured in the BOO campaign sign-up confirmation email sent directly to participating families. Approximately 1,500 families entered for a chance to receive a BOO delivery last year. Prior participation is shared for context and does not guarantee identical 2026 results.
The Official BOO Guide: made to be opened, enjoyed, and shared
Every initial BOO delivery will include two full-color copies of the Official BOO Guide: one for the receiving family to keep and one to pass along when they BOO It Forward. Each guide will be filled with useful seasonal content families will actually want to read, use, and share.
Built-in ripple effect: Families keep one guide and send the second along with their next BOO surprise. A QR code inside the guide will provide printable copies of the BOO-It-Forward instructions, signs, and guide for future rounds, helping the Halloween fun and sponsor visibility continue traveling throughout the season.
Start Small. Still Make a Big BOO.
You do not need a large marketing budget to take part. These accessible participation options help small businesses, community organizations, and local makers place something directly into families’ hands while joining the fun of the campaign.
Treat Partner: $125
Businesses and organizations may include an approved physical product, treat, activity, promotional item, or family offer inside the initial BOO deliveries without purchasing a full sponsorship package.
- Business acknowledgment and hyperlink on the campaign website
- One dedicated Facebook recognition post
- Business name listed in the Official BOO Guide
- One optional BOO delivery to use, give away, or enjoy
- Scheduled pickup from one local location within the campaign service area
- Macaroni KID handles the stuffing and delivery to more than 100 local families
Quantity required: Full-campaign sponsors and Treat Partners including a physical item must provide 150 identical treats, products, offers, or promotional items by the published deadline. This quantity supports more than 100 initial family deliveries, The First Fright, sponsor samples, replacements, and campaign extras.
Community Partner perk: Active Macaroni KID Community Partners will receive a coupon code by email to waive the $125 Treat Partner participation fee. Qualifying nonprofit organizations may request complimentary participation, subject to approval and availability.
Coupons for a completely free item or experience, with no purchase required, are welcome on their own. Discounts, BOGO offers, and other coupons requiring a purchase must be accompanied by a treat, activity, promotional product, or another item families can physically enjoy. If needed, Macaroni KID can provide an accompanying treat for $50.
Small Market Treat Partner: $75
A lower-cost option for businesses that want to contribute treats and reach families in one side of the campaign. Choose the East Shore or Cumberland Valley market, and your treats will be included only in initial BOO deliveries assigned to that selected market.
- Provide 75 identical, individually packaged, approved treats
- Choose East Shore or Cumberland Valley distribution
- One dedicated Facebook recognition post
- Treats must be delivered to the designated Harrisburg or Middlesex drop-off location by the published deadline
- Treat pickup is not included with this option
- Partners may request one BOO delivery, but requests are subject to availability and cannot be guaranteed
Final delivery routes and market distribution are determined by campaign logistics. Participation is not confirmed until the treats are approved and payment is received.
How the campaign yard-sign visibility works
Initial deliveries will be distributed across the East Shore and Cumberland Valley markets. Every campaign yard sign will feature six sponsor positions:
Appears on every campaign yard sign.
Appear on every campaign yard sign.
Selected from six Featured Sponsors across the campaign.
Each Featured Sponsor’s logo will appear on approximately half of the campaign yard signs. Featured Sponsors may request Cumberland Valley placement, East Shore placement, or a mixed selection with no geographic preference. These shared campaign yard signs are separate from the optional branded ghost signs offered through Sponsor a Haunting below.
2026 Sponsorship Opportunities
Every sponsorship begins with a strong campaign-wide foundation. Choose the level that adds the placement, visibility, and storytelling opportunities that best fit your goals.
All Sponsorship Levels Include
From Supporting through Title, every paid sponsor receives a meaningful presence across the campaign. Higher levels add larger placements, broader recognition, and exclusive features.
Title Sponsor $4,000
The name most closely associated with the entire 2026 BOO campaign.
- Top recognition in all print, website, newsletter, and social promotions
- Premier recognition in the BOO sign-up confirmation email
- Premier logo placement on every campaign yard sign
- Full-page ad or family offer in the Official BOO Guide
- Premier placement on the campaign website and BOO materials
- Dedicated social media coverage
- Dedicated editorial-style sponsor feature with a search-friendly redirect page
- Category exclusivity
- Branded ghost displayed on the MacVAN throughout spooky season
- Premier branded ghost included in The First Fright kickoff delivery
- Two months of leaderboard advertising across the website and newsletter
- Locals We Love spotlight in the BOO campaign newsletter edition
- First opportunity to renew the Title Sponsorship for 2027
Presenting Sponsor $2,500
Prominent, campaign-wide recognition with an additional editorial newsletter spotlight.
- Presenting Sponsor recognition in all print, website, newsletter, and social promotions
- Prominent recognition in the BOO sign-up confirmation email
- Prominent logo placement on every campaign yard sign
- Half-page ad or family offer in the Official BOO Guide
- Prominent placement on the campaign website and BOO materials
- Dedicated social media coverage
- Locals We Love feature in one September or October newsletter
- Category exclusivity at the Title and Presenting levels
- Branded ghost displayed on the MacVAN throughout spooky season
Featured Sponsor $1,250
Strong yard-sign visibility with the option to prioritize the market that matters most to your business.
- Featured recognition in campaign promotions
- Featured recognition in the BOO sign-up confirmation email
- Logo on approximately half of the campaign yard signs
- Choice of Cumberland Valley, East Shore, or mixed placement with no geographic preference
- Quarter-page ad or family offer in the Official BOO Guide
- One dedicated Facebook post
- Branded ghost displayed on the MacVAN throughout spooky season
Supporting Sponsor $500
An accessible way to join the complete campaign and reach participating families.
- Small ad or family offer in the Official BOO Guide
- One dedicated Facebook post
Find Your Best BOO Crew Fit
Each level builds on the one before it, with stronger placement, broader visibility, and more opportunities to tell your story.
| Added Benefit | Title
$4,000 1 available |
Presenting
$2,500 2 available |
Featured
$1,250 6 total |
Supporting
$500 Open availability |
|---|---|---|---|---|
| Official BOO Guide placement | Full page | Half page | Quarter page | Small ad |
| Sign-up confirmation email placement | Premier | Prominent | Featured | Sponsor recognition |
| Campaign yard-sign logo | Every sign Premier placement |
Every sign Prominent placement |
Approximately half
Cumberland Valley, East Shore, or mixed |
-- |
| Campaign website placement | Premier | Prominent | Standard | Standard |
| Dedicated social media | Campaign-wide coverage | Campaign-wide coverage | One Facebook post | One Facebook post |
| Locals We Love feature | BOO campaign edition | One September or October newsletter | -- | -- |
| Editorial-style sponsor feature | Included | -- | -- | -- |
| Category exclusivity | ✓ | ✓ | -- | -- |
| Branded MacVAN ghost | Included | Included | Included | $250 add-on |
| First Fright branded ghost | ✓ | -- | -- | -- |
| Two-month leaderboard campaign | ✓ | -- | -- | -- |
| First opportunity to renew for 2027 | ✓ | -- | -- | -- |
On smaller screens, swipe horizontally to view all sponsorship levels. Sponsor a Haunting and Golden Ghost Surprise opportunities may be added separately.
Create a Golden Ghost Surprise
Add an extra spark of Halloween magic by donating a higher-value product, gift certificate, family experience, admission package, or prize bundle to be hidden inside one randomly selected BOO delivery.
Golden Ghost Surprise donations give families another reason to follow the campaign, watch the deliveries, and wonder whether an extra-special prize might be haunting their bag.
Golden Ghost Surprise items are optional and subject to approval. Prize availability, placement, winner response, and campaign engagement may vary. Sponsors and participants may contribute more than one approved prize when capacity allows.
Make Your Sponsorship Even Spookier
Send your brand traveling through local neighborhoods or take it on the road with the MacVAN.
Sponsor a Haunting
Your business receives its own branded ghost-shaped yard sign. A ghost begins with an initial BOO delivery, then families are encouraged to send it along with the next surprise so the haunting can continue.
Start One Haunting
One branded ghost starts its journey near your business whenever reasonably possible, then travels as families BOO It Forward.
Start Ten Hauntings
Ten branded ghosts begin separate neighborhood journeys for broader local visibility.
The Full Haunting
Add your branded ghost to every initial BOO delivery across the complete campaign where yard space is available.
Haunting availability and final production details are subject to sign cost and capacity. Families ultimately choose where traveling ghosts go next.
Haunt the MacVAN
Turn your branded ghost into a traveling billboard for spooky season!
The MacVAN is getting a Halloween makeover. Title, Presenting, and Featured Sponsors automatically receive a branded ghost displayed on the MacVAN throughout spooky season. As the MacVAN travels to school runs, community events, family adventures, and appearances throughout Central Pennsylvania, your ghost travels right along with it.
Supporting Sponsors may add a branded MacVAN ghost to their paid sponsorship package for $250, while space remains.
Add a MacVAN Ghost: $250
Included automatically with Title, Presenting, and Featured Sponsorships. Available as an add-on to Supporting Sponsorships while space remains.
Ghost size, placement, and final design are subject to production and vehicle-display requirements. MacVAN travel routes and appearance frequency will vary. Sponsorship does not guarantee visibility in a specific community or at a specific event.
Important details before the ghosts take flight
- Paid sponsorship does not require a candy contribution unless the sponsor elects to include a physical product, treat, or offer.
- Full-campaign sponsors and Treat Partners placing an item inside the deliveries must provide 150 identical units by the published deadline.
- Small Market Treat Partners must provide 75 identical, individually packaged, approved treats for their selected market and deliver them to the designated Harrisburg or Middlesex drop-off location. Pickup is not included.
- Physical products, treats, activities, prizes, and offers must be approved before delivery.
- Participation is not confirmed until payment is received.
- Upper-level industry exclusivity is first come, first served.
- Sponsor materials must be received by the published deadline.
- Macaroni KID retains editorial and creative control over campaign materials.
- Availability may close early when campaign or production capacity is reached.
- Final quantities, container style, sign production, and delivery distribution are subject to campaign logistics.
Ready to join the BOO Crew?
Whether you want your logo seen throughout Central Pennsylvania, your offer placed directly into parents’ hands, or your business connected to one of the sweetest traditions of the season, there is a place for you in the 2026 Macaroni KID BOO campaign.
Complete the Sponsor FormQuestions or big spooky ideas? Email [email protected].
Halloween fun spreads quickly. The best sponsor spots tend to disappear even faster.