MacaroniKID of the Capital Area
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Turn your event into the plan families cannot miss

Event Promotion Built for Local Families

From a calendar boost to a full multi-market campaign, Macaroni KID connects your event with parents through the website, newsletter, social media, and trusted local storytelling.

Explore Packages
19,300+
newsletter subscribers
About 50%
average open rate
3 Local Editions
choose the audience you need
Online + Inbox
multiple family touchpoints
Package pricing includes promotion through one selected Macaroni KID edition unless otherwise stated. Additional-market promotion is available by request. Placement dates, inventory, and deadlines are confirmed before purchase.
Choose Your Visibility

Event Promotion Packages

Each level builds on the package before it, giving your event more time, space, and opportunities to reach families.

Budget-Friendly Boost

Basic Event Promotion

$99

Perfect for smaller events that need credible, guaranteed visibility.

  • Upgraded event listing on the Macaroni KID calendar
  • One dedicated social media post
  • Guaranteed placement in the curated Featured Events section of one newsletter
Choose Basic
Tell the Full Story

Standard Event Spotlight

$249

Ideal when families need more than a date and time to understand why your event belongs on their calendar.

  • Everything in Basic
  • Dedicated Event Spotlight article
  • Website landing-page placement
  • Article placement above the fold in one newsletter
  • One additional social media article share or event reminder
Choose Standard
Best for Major Local Events
Sustained Campaign

Premium Event Campaign

$599

A longer runway with visibility across both the website and the weekly newsletter.

  • Everything in Standard
  • One month of rotating website sidebar advertising
  • One month of rotating newsletter sidebar advertising
  • Sponsored Publisher's Note or newsletter introduction mention
  • Press release preparation and local media distribution by request
  • Media invitation preparation and distribution by request
Choose Premium
Maximum Direct Reach

Ultimate Event Campaign

Starting at
$949

Extremely limited availability for events seeking a dedicated message delivered directly to subscriber inboxes.

  • Everything in Premium
  • Dedicated promotional e-blast
  • Direct registration, ticketing, or event call-to-action
  • Expanded social promotion surrounding the e-blast
  • Post-campaign performance summary upon request
Ask About Ultimate
Ultimate Distribution

Choose the Inbox Reach That Fits

Ultimate pricing reflects the selected subscriber audience. Combined, the three editions reach approximately 19,300 subscribers with an average open rate of approximately 50%.

Distribution Ultimate Package
Carlisle edition $949
Hershey edition $1,249
Harrisburg edition $1,449
All three editions $2,399
Two Different Ad Placements

Website and Newsletter Visibility

These are separate deliverables with different inventory and reader experiences.

Website Sidebar Ad

$79 / month

Rotating display advertising across relevant website content. Website inventory is not subject to the newsletter's 16-ad limit.

Newsletter Sidebar Ad

$149 / month

Limited to 16 active local advertisers per edition. Up to eight local ads appear in each weekly newsletter, rotating from the available inventory.

Build Your Own Boost

Optional Event Add-Ons

Availability depends on the editorial calendar, newsletter inventory, event date, and selected market.

Add-On Price What It Adds
Website sidebar ad$79/monthRotating website display visibility
Newsletter sidebar ad$149/monthLimited rotating newsletter inventory
Both sidebar placements$199/monthWebsite and newsletter display advertising
Additional featured event placement$50One additional guaranteed newsletter placement
Additional social media post$75Another dedicated campaign touchpoint
Event Spotlight article$175Dedicated website storytelling
Publisher's Note sponsored mention$125High-visibility newsletter introduction
Press release preparation and distribution$225Professional release sent to relevant local media
Media invitation preparation and distribution$125Targeted invitation for event coverage
Combined press release and media invitation$299Both media outreach services
On-site social coverageFrom $250Live or same-day event storytelling, subject to availability
Village Circle Partner Membership$75/yearAnnual Village Partner recognition and benefits

Optional Annual Add-On

Add a Macaroni KID Village Circle Membership

Add Village Circle membership to any eligible event-promotion package and receive Village Partner benefits for 12 months.

Your membership includes recognition on the Village Circle webpage, a window cling, digital supporter badge, shareable social graphic, and printable certificate. It also helps sustain our free family resources and strengthens our ability to provide donated marketing grants to charitable programs and events.

Add $75/year

View Full Details
Beyond Promotion

Need Help Creating a Kids Zone?

Macaroni KID can help turn an empty event area into a thoughtful family experience. Coordination is offered separately from event promotion and customized to your event's size, goals, timeline, and staffing needs.

Kids Zone Coordination starts at $750.

Coordination may include:

  • Activity and experience planning
  • Outreach to family-serving businesses and organizations
  • Participant communication and coordination
  • Layout, flow, age-range, and inclusion guidance
  • Supply, equipment, and staffing recommendations
  • On-site management when included in the custom scope
Request a Kids Zone Quote

Vendor fees, rentals, permits, supplies, entertainment, travel, equipment, and additional staffing are quoted separately. Full-service Family Fun Zones are custom quoted.

Simple Next Steps

Let Us Help Families Find Your Event

1. Tell us about it.
Share the date, location, audience, goals, links, and available creative assets.
2. Choose your reach.
Select the package, edition, timing, and any add-ons that fit your event.
3. We build the campaign.
After payment and materials are received, we schedule and create your promotion.

Important Details

How early should I reserve?
Earlier is better, particularly for Premium and Ultimate campaigns. Newsletter display inventory, e-blast dates, Publisher's Note mentions, and landing-page placements are limited.

Is media coverage guaranteed?
No. Press releases and media invitations can be professionally prepared and distributed to relevant local contacts, but publication, interviews, attendance, and coverage decisions remain entirely with each media outlet.

Can I promote in more than one edition?
Yes. Standard package pricing covers one selected edition unless otherwise stated. Additional markets can be added based on audience, inventory, and campaign scope.

Are results guaranteed?
Macaroni KID guarantees the purchased placements and deliverables, not attendance, ticket sales, registrations, clicks, media coverage, or other outcomes.

Ready to Put Your Event in Front of Local Families?

Tell us what you are planning, where it is happening, and when you want promotion to begin. We will help you choose the reach that makes sense.

Request Event Promotion Explore the 2027 Media Kit

All packages are subject to availability and editorial review. Pricing, inventory, audience counts, and included placements may change. Payment and required materials must be received before promotion is scheduled.

AD

Explore Ongoing Advertising Packages

Looking for visibility that continues beyond one event? Explore our 2027 Media Kit for ongoing partnerships, seasonal campaigns and year-round opportunities.

Explore the 2027 Media Kit
“It takes a village. We’re building it.”​
  • Home
    • About
    • The Macaroni KID Newsletter
  • Contact
  • 2027 Media Kit
    • Analytics
    • 2027 Macaroni KID Sponsorships
    • 2027 Partnerships
    • Event Promotion
    • Reviews and Barters
    • Premium Guides & Campaigns >
      • Premium Guides >
        • Summer Camp Guide
        • Education Guide
        • Extracurricular Activity Guide
        • Experience Gift Guide
        • Places to Play Guide
        • Event Planning, Birthday Party & Celebration Guide
      • Macaroni KID Village Awards >
        • 2026 Winner Kit
      • Everybunny Belongs
      • Boo It Forward
      • The Great Grape Jam
    • Free Ways to Partner with Macaroni KID
    • Content Calendar
  • Village Circle Community