Premium Guides & Campaigns

A year of opportunities, not a one-size-fits-all package

Some opportunities are Macaroni KID-owned campaigns, some are premium planning guides and others are community events we support through major media partnerships. Availability, timing, pricing, deliverables and sponsorship levels vary. Everything on this page remains subject to change as our editorial calendar and community partnerships develop.

Premium Guides Families Keep Coming Back To

These are long-lasting, high-intent resources built around decisions parents are actively making. Premium guides receive ongoing promotion, including a minimum of 12 planned newsletter placements per year.

Explore the Premium Guides Hub

Premium Guide

Event Planning, Birthday Party & Celebration Guide

Year-round resource • Major refresh in February

Parents are constantly asking, “Where should we have the party?” Let the answer be you. This year-round guide connects families with venues, entertainers, treats, photographers, gifts, decorations and the people who make celebrations feel magical without requiring parents to build a balloon arch at midnight.

Best for: Party venues, entertainers, bakeries, photographers, gift businesses, mobile experiences and celebration services.

Explore the Celebration Guide

Premium Guide

Summer Camp Guide

Sneak peek in January • Every newsletter February through August

Summer planning starts long before the final school bell rings. Our Summer Camp Guide gives parents one dependable place to compare programs while giving camps months of visibility during registration season. Participating programs may also have opportunities connected to our in-person Summer Camp Fair.

Best for: Day camps, specialty camps, arts programs, sports programs, educational enrichment, outdoor programs and overnight camps.

Explore the Summer Camp Guide

Premium Guide

Education Guide

Year-round resource • Featured newsletter rotation

Families need trusted support at every stage of learning. This guide helps parents discover schools, tutoring, therapies, enrichment, early learning, homeschool resources and educational services when they are ready to compare options and take the next step.

Best for: Schools, preschools, tutors, therapists, enrichment programs, learning centers and educational resources.

Explore the Education Guide

Premium Guide

Extracurricular Activity Guide

Year-round resource • Major refresh in September

Dance, sports, theatre, music, STEM, martial arts, clubs and everything in between: this guide helps parents answer the annual question, “What should we sign up for?” It reaches families while they are building routines and choosing activities that may become a child’s next great love.

Best for: Studios, teams, clubs, academies, instructors, youth organizations and enrichment providers.

Explore the Activity Guide

Guide Under Construction

Places to Play Guide

New searchable regional guide currently in development

For rainy afternoons, school breaks, playdates, birthday outings and those days when everyone simply needs to leave the house. The new Places to Play Guide will connect families with indoor play spaces, outdoor destinations, attractions, sensory-friendly options and dependable local adventures.

Planned for: Play spaces, museums, attractions, recreation centers, farms, family destinations and activity-based businesses.

Preview the Guide Plans

Premium Guide

Experience Gift Guide

November and December holiday focus • Year-round value

Help families give memories instead of more plastic destined for the junk drawer. Memberships, tickets, classes, adventures and gift certificates become meaningful holiday ideas, with the added bonus that no one has to find room for another toy with seventeen tiny accessories.

Best for: Attractions, theatres, museums, classes, memberships, experiences and gift-certificate programs.

Explore the Experience Gift Guide

Signature Macaroni KID Campaigns & Events

These larger activations combine multiple promotional channels, community participation and memorable family experiences.

Community Campaign

Macaroni KID Village Awards

Nominations in January • Voting in March • Celebrations begin in July

Our readers nominate and celebrate the local businesses, organizations, destinations and people their families love most. Partners can join the excitement through eligible promotional opportunities while the community discovers new favorites and longtime standouts earn some very real bragging rights.

Opportunity: Community visibility, reader engagement, category sponsorships and winner celebrations.

Explore the Village Awards

Inclusive Family Event

Everybunny Belongs & Summer Camp Fair

Tentatively Thursday, March 25, 2027 • Location and hours being finalized

Our signature spring celebration is built around a simple belief: every child deserves to be included in the magic. The event brings families together for adaptive and sensory-considerate fun, community connection and an enormous egg hunt. For 2027, we are also planning a Summer Camp Fair so parents can meet programs while making their summer plans.

Best for: Family-centered sponsors, camps, healthcare providers, inclusive organizations, activity providers and community resources.

Explore Everybunny Belongs

October Campaign

Macaroni KID BOO Campaign

Sponsorships open in August • Campaign runs throughout October

Our BOO campaign turns neighborhood surprises into a month of family fun, social sharing, local discovery and wonderfully spooky community connection. Participating brands can appear through sponsorships, treats, family resources, digital promotion and selected real-world activations.

Best for: Businesses that want playful, highly visible fall engagement with local families.

Explore the BOO Campaign

Tentative New Event

The Great Grape Jam

Tentatively September 2027 • In partnership with The Vineyard at Hershey

Macaroni KID and The Vineyard at Hershey are developing a new family music festival with live music, family experiences, local partners and room for kids and grown-ups to enjoy the day together. Businesses, performers, vendors and community organizations interested in helping shape the inaugural event are welcome to start the conversation early.

Potential fit: Music, food, family entertainment, hospitality, lifestyle brands and experience-driven sponsors.

Preview The Great Grape Jam

Major Community Event Partnerships

Macaroni KID also partners with established regional events whose missions and audiences align naturally with local families. Available placements depend on the scope of each partnership.

May Partnership

Inclusion Fest

May

A meaningful community celebration centered on disability inclusion, accessibility, resources, connection and joy. Macaroni KID’s partnership helps local families discover the event and the organizations working to build a community where everyone belongs.

Best for: Accessibility-focused organizations, healthcare providers, family services, inclusive employers and mission-aligned community partners.

December Partnership

PA Christmas & Gift Show

December

One of the region’s biggest holiday traditions brings thousands of shoppers and families together for festive experiences, entertainment, gifts and seasonal discovery. Macaroni KID supports the show through a major media partnership and family-focused programming opportunities.

Best for: Holiday brands, family attractions, gift businesses, entertainment providers and partners seeking large-scale seasonal visibility.

Year-Round Partner Community

Macaroni KID Village Circle

The Macaroni KID Village Circle is an annual membership program for families, individuals, small businesses and organizations that believe strong communities begin with connected families.

Membership helps Macaroni KID continue providing free local event calendars, trusted family guides, community resources, inclusive activities, local storytelling and opportunities that help families get out, explore and feel at home in their community.

Village Circle support also strengthens our ability to provide marketing grants to charitable programs and events. These grants are usually offered as donated promotional packages, helping deserving community initiatives reach more of the local families who need or would benefit from them.

It is also a simple way for families and businesses to say, “We are part of this village.”

Join the Village Circle and help us continue making Central Pennsylvania more connected, welcoming and fun for local families.

Explore the Village Circle

Village Circle Partner Add-On

Add an annual Village Circle membership to an eligible event-promotion, premium campaign or advertising package and receive all Village Partner benefits for 12 months.

Add $75/year

This partner rate makes it easy to pair your promotional goals with visible support for the free family resources and charitable marketing grants that strengthen our community.

Village Circle is a support and recognition program. Membership benefits do not include guaranteed advertising, editorial coverage, event placement, tickets or promotional results unless those items are separately included in a purchased partnership or campaign package.

Finding Your Best Fit

You do not need to choose from the entire year at once. Start with the audience, season or family decision that most naturally connects to what you offer.

Choose the moment

When are families most likely to need, book, visit, register for or purchase what you offer?

Choose the experience

Would your goals be best served by a guide, digital campaign, in-person event or year-round partnership?

Build the right package

We will help align your timing, audience, message and budget with the opportunities that make the most sense.

Ready to Join the Village?

Tell us what you offer, who you want to reach and when your business most needs visibility. We will help you identify the strongest fit within the 2027 calendar.

Start a Conversation Explore the 2027 Media Kit

This page is an advance planning overview, not a complete inventory or guarantee of placement. Campaign names, event dates, distribution, sponsorship levels, deliverables, pricing and availability are tentative and subject to change.