2027 Macaroni KID Summer Camp Guide
Harrisburg & the West Shore • Carlisle–Boiling Springs–Shippensburg • Hershey–Hummelstown–Elizabethtown–Manheim–Lititz
Summer planning begins early in Central PA. Our Summer Camp Guide gives families one dependable place to discover camps while giving participating programs sustained visibility from January through August. Whether you offer sports, arts, STEM, adventure, overnight programs or general day-camp fun, this is where local parents come to start making plans.
2027 Guide & Summer Camp Fair Options
Choose the digital Guide, meet families in person at our planned Summer Camp Fair or combine both for the strongest value.
Summer Camp Fair details, date and location remain subject to final event confirmation. Participating programs will receive scheduling and setup information before the event.
A Look at the 2026 Campaign
Even during a challenging enrollment year nationwide, Summer Camp Guide partners received consistent visibility throughout the full camp-planning season.
- Approximately 21,000 publication impressions per week
- Projected 630,000 publication impressions from February through August
- Exposure across a three-market website network generating approximately 142,000 visits
- Placement in every weekly newsletter from February through August
- A January Summer Camp Guide sneak peek
- Individual camp spotlights typically receiving between 1,000 and 3,000 views
- Main Facebook campaign generated 78,337 total views
- 21,498 individual Facebook viewers
- 1,317 Summer Camp Guide landing-page visits
What You Get With a Full Listing
A Full Listing in the 2027 Summer Camp Guide gives your camp a professional, interactive presence that parents can easily find, click and share.
- Interactive listing with your logo and images
- Expanded description featuring ages, dates, themes and program highlights
- Business address and integrated Google Map when applicable
- Search-engine optimization to help families find your program
- Direct links to your website, registration page and contact information
- Searchable, shareable visibility throughout the camp-planning season
- January Guide sneak peek
- Guide promotion in every weekly newsletter from February through August
No Final Camp Details Needed
Still finalizing your 2027 camp season? No problem. Many organizations confirm sessions, staffing, age groups and registration dates throughout the winter and early spring.
We can create your listing using the information you currently have, then update it as new details become available. Simply email new sessions, themes, dates, images or registration information, and we will keep your listing current.
Why Early Sign-Up Matters
Families begin researching and selecting camps long before the final school bell rings. Camps that join early receive more time inside the Guide and more opportunities to be discovered during the strongest planning period.
- January Summer Camp Guide sneak peek
- Weekly newsletter promotion from February through August
- Seasonal website features and Guide promotion
- Social sharing during active camp-planning conversations
- Returning traffic from families comparing options over several months
Expanded Regional Placement for 2027
New for 2027: Every participating camp receives placement in two regional Guides based on which side of the Susquehanna River it calls home.
- Camps east of the Susquehanna are included in both the Harrisburg and Hershey Guides.
- Camps west of the Susquehanna are included in both the Carlisle and Harrisburg Guides.
- Add placement in all three regional Guides for an additional $100.
Expanded regional placement applies to the Summer Camp Guide listing only. Social posts, newsletter features, directory placement and other promotional deliverables remain in the camp’s home edition unless additional regional promotion is purchased.
Optional Promotional Upgrades
Add targeted visibility during your most important registration period. These upgrades apply directly to your Summer Camp campaign.
- Dedicated Facebook post: $25
- Premium Listing Upgrade: $99
- Locals We Love camp feature: $299
- Four-month website sidebar bundle: $299
- Four-month newsletter sidebar bundle: $549
- Four-month website + newsletter sidebar bundle: $749
Placement dates and inventory are confirmed before purchase. Website and newsletter sidebar advertisements are separate deliverables.
Dedicated Camp E-Blast Add-On
Add a dedicated promotional message delivered directly to subscribers in your selected Macaroni KID edition.
Dedicated e-blasts are available only as an add-on to an eligible Summer Camp Guide package. Dates are extremely limited and subject to newsletter scheduling, availability and editorial review.
Locals We Love Camp Feature
Give families a warmer, more personal introduction to your program through a Locals We Love feature. This $299 upgrade tells the story behind your camp and helps parents understand what makes the experience special.
- Dedicated editorial-style article about your camp
- Website landing-page visibility
- Newsletter placement during the registration season
- Social sharing that introduces local families to your story
Locals We Love availability is limited. All features remain subject to editorial review and scheduling.
What Is the Premium Listing Upgrade?
Every Full Listing already includes a dedicated, shareable directory page embedded within the Summer Camp Guide. The $99 Premium Listing Upgrade adds another layer of visibility.
- Enhanced styling and priority placement within the Guide
- Standalone article-style redirect page on the website
- Newsletter visibility for the redirect page
- Clicks from the redirect page lead directly to your complete listing
- Complimentary placement in multiple relevant camp categories
For example, one program may appropriately appear under Outdoor Camps, Sports Camps and General Day Camps without paying an additional category fee.
Your Partnership Does Not End When Summer Does
Summer Camp Guide partners receive exclusive permission to add eligible school’s-out camps to the appropriate Macaroni KID calendar throughout the year. This may include Christmas break, spring break and other school-closure programs.
Calendar listings must be submitted to the edition serving the camp’s physical location and remain subject to calendar eligibility and editorial review.
Ready to Join the 2027 Guide?
The 2027 Summer Camp Guide opens in December. Email now to join the interest list, discuss the Summer Camp Fair or begin planning the right visibility for your program.
Join the 2027 Interest List