The Great Grape Jam
Music, movement, family fun and just enough vineyard magic to turn an ordinary September day into a festival full of memories.
Macaroni KID and The Vineyard at Hershey are developing a new family music festival designed to bring local families, performers, businesses and community organizations together.
Presented in partnership with The Vineyard at HersheyA Family Music Festival With Local Roots
The Great Grape Jam is being imagined as a joyful, welcoming festival where children can dance, families can relax and local musicians can share the stage with the organizations that help our community thrive.
September 2027
The final date and event hours are still being developed.
The Vineyard at Hershey
A beautiful local setting for music, community and family memory making.
Local Families
A multigenerational community experience with children at the heart of the fun.
Macaroni KID + The Vineyard at Hershey
Macaroni KID brings trusted family connections, local storytelling, community partnerships and years of experience helping organizations create memorable family-centered activations.
The Vineyard at Hershey brings a beautiful gathering place, established event experience and a setting that already feels made for music.
Together, we are exploring a festival that feels warm, local and full of opportunities for children and grown-ups to enjoy the day side by side.
Still Taking Shape
This is an early-interest page. The partnership and festival concept are established, while final programming, participation options and event logistics are still being developed.
Music at the Center. Plenty of Room for More Magic.
Final programming has not been announced, but the festival vision may include a blend of music, movement, family activities and community connections.
Live Family Music
Performances created for young audiences, multigenerational listening and spontaneous family dance parties.
Local Performers
Opportunities to introduce families to musicians and performers from throughout the region.
Interactive Experiences
Hands-on activities that invite children to create, move, explore and participate instead of simply watching.
Community Partners
Family-serving nonprofits and organizations sharing resources, activities and opportunities to connect.
Local Businesses
Thoughtful sponsor and vendor opportunities that add value to the family experience.
Food & Festival Fun
Family-friendly food, special treats and the relaxed atmosphere of a community festival at the vineyard.
Early Interest Is Now Welcome
We are beginning conversations with the people and organizations that could help shape the festival. Expressing interest does not create a commitment, but it makes sure you are included when more details become available.
Sponsors & Business Partners
Businesses interested in meaningful community visibility, family engagement and supporting a new regional event.
Musicians & Performers
Family-friendly musicians, bands, youth performers and interactive entertainers interested in possible festival programming.
Community Organizations
Nonprofits, youth programs and family-serving organizations interested in activities, outreach or community participation.
Vendors & Experience Providers
Food vendors, artists, makers and family-focused experience providers interested in future participation details.
From Big Idea to Great Grape Jam
Build the Village
Gather early interest from sponsors, performers, vendors and community organizations.
Shape the Experience
Develop programming, participation opportunities, event logistics and the festival schedule.
Share the Details
Publish confirmed event information, participation forms and sponsorship opportunities when ready.
Important Planning Note
The Great Grape Jam is currently in development. September 2027 is tentative, and the final date, hours, programming, participation requirements, admission structure and sponsorship opportunities have not yet been announced. Expressing interest does not guarantee selection or create a financial commitment.
Want to Be Part of the First Great Grape Jam?
Tell us how you would like to participate. We will keep your information on the early-interest list and reach out as festival plans and opportunities are confirmed.